Actually, it's not all that random. What it is is the tie-in website for Mission: 2110, which I've rambled about before (it's also what distracted me until posting at 11:59 pm on Tuesday). The main part of the site is the Cycon Archive, which provides a surprisingly large amount of backstory for the show. Along the way it explains who Caleb and Cybele are, where the Roboidz came from, and just what it was that went horribly wrong.
I do like it when creators take the time and effort required to flesh out their worlds. None of this backstory is needed, in fact you could rip out most of the story bits from the actual show and just turn it into a traditional game show. But the story adds to it and gives the contestants a motive beyond "let's complete this challenge for street cred!". In doing so, it makes it much more interesting to watch.
A game I've always liked because of this is Wipeout 64. The game itself is quite enjoyable, but the manual hints at a massive world, with choice quotes from the virtual designers of the different racetracks, descriptions of the teams, and above all amusing weapon details ("Quake Disruptor: Just try it. Needless to say, causes massive shield energy loss on impact and will make you laugh like an idiot for days."). It's rare to see that much work put in to a racing game, which by definition doesn't need any plot or backstory.